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Justin Larsen

Professional Person Who Yells At Clouds On Your Behalf

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Twenty years of building things that work at scale — event platforms, databases, infrastructure, teams. My interests have always varied but I'm a passionate system builder. Started in networking administration, went into software QA and then onwards to data and beyond to event-driven systems. If I wasn’t doing this, I’d probably be trying to help humans understand the secrets of space... Ideally WITHOUT being a test subject.

Currently leading technology for Traeger Grills, based in Salt Lake City, Utah. Doing my best to help people use technology in ways that actually make their work life easier.

Early Career - Dirty Work

My first tech job: building custom RJ-45 data poles for a Verio data center in Provo at the rise of the dotcom boom. Worked as an escalation tech for Microsoft, Compaq, and Handspring and certified as an EMT-I in the warehouse at an outsourcing firm. Moved from the phones to debugging outbound dialers, T1 trunks, and aging servers with dubious support licenses. The start of my career was full of unglamorous work that taught me how things actually run.

The lesson that stuck: Stay connected to the front line. The people closest to the work understand it best.

The Data Years - From Mid to Big

Picked up by the data team at Ancestry for writing queries that don’t suck against high volume transactional data. Seven years at Ancestry.com building backoffice ETL with a SQL Server monolith that had 500 billion rows. Ancestry was a magical time, ending my tenure as the query optimization team lead having started as a humble call center admin. We learned how to optimize for big data before the term entered the lexicon and implemented SOX as it was being rolled out in response to Enron.

Then Mozy at VMware, building data systems and reporting infrastructure. We built things that endured — endured so well that a decade later, we were asked to come back and elegantly spin them down with the product line. Probably the best compliment a company can pay you for good design.

Going Independent - What's a Benefits Plan?

Five years at Align B.I., taking everything I’d learned about data and putting it to work for bigger companies up and down the Silicon Slopes under the tutelage of some great leaders in the data space. The highlights were building up multiple self-sustaining data warehouse teams, creating an ML classifier for standardizing veterinary medication names, and planning zero-downtime database migrations for point of sale systems. The consulting years were where I learned how to walk into a room, figure out what actually needs to happen, and help people get there.

That led to VP of Engineering at Strala, building high-volume eventing systems on serverless and DynamoDB. My first real step from engineering into executive leadership.

Today - The View from Here; These Hands Are So Old!

Head of Technology at Traeger Grills. We consolidated 50 AWS accounts into one organization, migrated from 400+ microservices to four domain bounded monoliths, rebuilt our mobile app's reputation from 2.4 to 4.8 stars, cut our cloud spend in half, and navigated a hell of a lot of organizational change. I mostly try to stay out of the way and make sure people have what they need.

Right now I’m focused on helping the company adopt AI thoughtfully — finding the spots where it genuinely helps and not forcing it where it doesn’t.

We told that story publicly — first as a chalk talk at AWS re:Invent, then as a published case study on cutting per-device cloud costs by 50%.

What I Build

Infrastructure that disappears when it works. Data that delivers insights. Teams that don’t need me in the room. Systems that make the next person’s job easier, not harder.

Mostly the boring stuff that lets the interesting stuff happen.

How I Think

I believe in strong opinions loosely held. I always have a position, curiosity about opposing points of view, and a heavy desire to build bridges.

I tend to see everything as a system — inputs, outputs, feedback loops. That applies to technology, organizations, and honestly to myself. It’s a useful lens, and I have to remind myself that it's not the only one.

A pragmatic egalitarian that also likes outdoor sports and a good airshow, I'm an exile in the political wilderness. I think a lot about climate, energy, and where technology fits into both. Nuclear deserves more serious consideration than it gets. AI is going to change a lot of things in ways we’re not ready for. Social media makes us feel further apart than we are. Humans are going to space the easy way or the hard way.

Photo Feed

I don't use social media. This is my feed instead — a window into the things that catch my eye.